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Since the Company's launch in 2013, Bulletproof has been focused on developing integrated mind-body nutrition products that feature science-backed, high quality ingredients.

Bulletproof has continuously prided itself on never cutting corners by having close partnerships with producers and manufacturers to maintain the highest standards, and offering products with no gluten, soy, artificial fillers or junk.

From clean coffee, MCT oil, collagen protein to supplements, Bulletproof's products are designed to help consumers unleash their full potential.

New Packaging

Bulletproof just unveiled a bold new packaging designthat clearly highlights specific product benefits and its high-quality, science-backed ingredients which are keto-friendly.

bulletproof new packaging

The new look is modern and distinctive, with the strong Bulletproof orange logo badge complimenting bold angular sections of colours accenting the bottom half of each design.

The new packaging will help consumers better navigate the Bulletproof product portfolio, and as the brand invests in growth – attracting new health-minded consumers to the portfolio is key to that strategy.

The new packaging is currently rolling out on retail shelves and on online, including OptimOZ.com.au, and already driving consumer excitement and enthusiasm.

Consumers are welcoming the evolution of the brand with positive support and messages via strong online engagement.

"Our consumers view food and beverages as the fuel for their mind and body—so they can feel and perform their best each day. Our new packaging really pops at shelf, with an emphasis on the brand logo and highlights the key product benefits to help guide our consumers in selecting the right product to support their healthy lifestyles," said Federico Troiani, Vice President of Growth for Bulletproof.


"Our new packaging design not only drives the evolution of the Bulletproof brand, but also brings to life our brand promise of Nutrition Reimagined. The brand has a distinctive view on ingredients and products that can help people tap into their potential just waiting to be activated with the right nutrients."

New Bulletproof Products in 2021

Expanding their food and beverage offerings, Bulletproof has launched two new product lines that include collagen protein for healthy skin, flexible joints and strong bones  - plus MCT oil for sustained energy.

NEW Bulletproof Chocolate Dipped Collagen Protein Bars are a chocolatey, indulgent, delicious keto-friendly snack or dessert that consumers can feel good about eating whether at home or on-to-go.

Bulletproof chocolate dipped collagen bars


Each bar provides 7g Protein and just 1 gram of sugar. The bars are made with collagen protein from grass-fed cows to provide essential amino acids supporting healthy skin, flexible joints, and strong bones.

The bars are made with cashew butter and MCT oil, for sustained energy and quality fats to satisfy hunger. These new chocolate dipped bars come in three delicious flavours: Double Chocolate, Vanilla Cookie and Coconut.

OptimOZ is the premier destination for Bulletproof® supplements and coffee in Australia.

Shop for Bulletproof® Products right here in Australia

Source: Pr News Wire

Kunal K
Kunal K

Co-Founder, OptimOZ.com.au



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