OptimOZ was created in 2012 to service our own demand for Biohacking and self-upgrade type products. After a fortunate meeting with Dave Asprey (of Bulletproof Coffee fame) we began importing the brand to Australia.
WE ARE PROFESSIONALS LOOKING FOR WAYS TO PERFORM BETTER AND LIVE EVERY MOMENT OF LIFE TO ITS FULLEST.
We created this store after having our own challenges with sourcing these types of products due to high shipping costs and untimeliness of delivery. So now we find products that we're interested in and use on a day to day basis, buy them in bulk, and distribute them for Australia & New Zealand via our local warehouses.
We can get an order to most of the Australian population within 1-3 business days. New Zealand orders are delivered by a courier & take around 7 business days.
Shop with a 60 day Satisfaction Guarantee. Free Return Shipping. Track your order every step of the way.
Over 10,000 reviews. Customers have rated us on average 4.71/ 5
Our store offers a carefully curated selection of products. We've taken the time to challenge our suppliers and only stock products from those who are transparent with us.
We hope you're thrilled with your purchase. If not, we will make things right :)
Organisations we support
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All of the products on this site are designed around optimising the life experience. We have curated a product range based on these principles: Eat paleo / primal and toxin-free to keep our bodies healthy. We support the movement towards the acceptance of fat back into a healthy diet. Know what we are putting into our bodies and take the time to trace our food back to its source. Advocate the nose to tail movement in recognition of the overlooked nutritional value provided by animals rather than just from the so-called 'good cuts' of lean meat we were trained to buy. Upgrade our minds through brain training, electro-stim and supplements. Eliminate unproductive stress through biofeedback and meditation. Measure our progress and performance through quantified-self principles.
Much of our inspiration has come from people like The Bulletproof Executive, Mark Sisson, Chris Kresser, Mark Ashton Smith, Chris Masterjohn, Jack Kruse and The Cognitive Enhancement Research Institute (www.ceri.com/). So please check out their websites for some fascinating information.
Vitamin D and cholesterol are metabolically linked because cholesterol is a key precursor for the skin's synthesis of vitamin D3 when exposed to sunlight.
Cholesterol is a waxy substance found in all cells, essential for producing hormones, vitamin D, and bile acids that aid digestion. While high LDL (bad) cholesterol contributes to plaque buildup in arteries, cholesterol is necessary for many vital functions.
Magnesium may also be the key to unlocking deep, restorative sleep.
Insomnia, restlessness or night craps getting in the way of your sleep? These are signs of a magnesium deficiency.
Chronic stress, busy schedules, and excessive screen time before bed, millions of Australians struggle to get quality shut-eye. However, research continues to support the idea of a simple solution: getting enough of the essential mineral magnesium.
