OptimOZ was created in 2012 to service our own demand for Biohacking and self-upgrade type products. After a fortunate meeting with Dave Asprey (of Bulletproof Coffee fame) we began importing the brand to Australia.
WE ARE PROFESSIONALS LOOKING FOR WAYS TO PERFORM BETTER AND LIVE EVERY MOMENT OF LIFE TO ITS FULLEST.
We created this store after having our own challenges with sourcing these types of products due to high shipping costs and untimeliness of delivery. So now we find products that we're interested in and use on a day to day basis, buy them in bulk, and distribute them for Australia & New Zealand via our local warehouses.
We can get an order to most of the Australian population within 1-3 business days. New Zealand orders are delivered by a courier & take around 7 business days.
Shop with a 60 day Satisfaction Guarantee. Free Return Shipping. Track your order every step of the way.
Over 10,000 reviews. Customers have rated us on average 4.71/ 5
Our store offers a carefully curated selection of products. We've taken the time to challenge our suppliers and only stock products from those who are transparent with us.
We hope you're thrilled with your purchase. If not, we will make things right :)
Organisations we support
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All of the products on this site are designed around optimising the life experience. We have curated a product range based on these principles: Eat paleo / primal and toxin-free to keep our bodies healthy. We support the movement towards the acceptance of fat back into a healthy diet. Know what we are putting into our bodies and take the time to trace our food back to its source. Advocate the nose to tail movement in recognition of the overlooked nutritional value provided by animals rather than just from the so-called 'good cuts' of lean meat we were trained to buy. Upgrade our minds through brain training, electro-stim and supplements. Eliminate unproductive stress through biofeedback and meditation. Measure our progress and performance through quantified-self principles.
Much of our inspiration has come from people like The Bulletproof Executive, Mark Sisson, Chris Kresser, Mark Ashton Smith, Chris Masterjohn and The Cognitive Enhancement Research Institute (www.ceri.com/). So please check out their websites for some fascinating information.
Hey there, I’m Alex, from Alexfergus.com. In this blog post I’m going to talk about the most important biohacks I’ve learned over the last two years.
Because this is a guest blog post, let me first tell you a little bit about myself:
I’ve been optimizing my performance for years if not decades. My journey started a couple of years ago when I was aiming to improve my sports performance.
I competed in rowing and bodybuilding, for instance. At first, I was focusing on mainstream dietary and exercise strategies to enhance my results.
I ate a low-fat diet, for instance, with lots of grains, because such diets were recommended by governments all around the world. I also trained myself into the ground, sometimes exercising several hours a day.
One day I just crashed, had no energy left in the tank, and decided to take matters into my own hands. I mean: I was doing everything correct, so I should have gotten great results with the “eat less, exercise more” paradigm, right?
Over the years, I learned that most of my previous belief were flat out wrong. I began training (much) less, included many new foods into my diet such as bone broth, grass-fed beef, full-fat milk, butter, organ meats, and shellfish.
I also began focusing on domains that I previously didn’t have a second thought about such as sleep quality.
Today I wear blue-blocking glasses several hours before bedtime, tape my mouth to improve my sleep quality at night, sleep on the ultimate Samina mattress, and use red light therapy to push my sleep over the edge.
And yet, throughout the years, I’ve also learned that I never stop learning.
In this blog post, I’ll therefore cover the cutting-edge biohacks that I’ve become acquainted with in the last few years.

Coconut & Berry Chocolate Bites
Ingredients