Become A Supplier

Become a Supplier — OptimOZ
Brand partnerships

Bring your brand to
Australia's longevity market.

OptimOZ is Australia's leading independent longevity and performance supplement retailer. If you have a product that belongs in the hands of serious health optimisers — and you need an Australian partner who already has their trust — we'd like to hear from you.

12+
Years in market
15K+
AU & NZ customers
4.8★
Average rating
16K+
Verified reviews

Why partner
with us?

We've been at this since 2012. In that time we've built an audience that doesn't buy on impulse — they research, they stack, and they reorder. Our customers are the kind of people who listen to Peter Attia and Andrew Huberman before breakfast. They already know what NMN, urolithin A, and spermidine are.

Most international supplement brands find that their Australian customers are either paying expensive international shipping, ordering through grey-market channels, or simply not buying at all. We solve that. We handle the import, the compliance groundwork, the warehousing, and the last-mile delivery — so you gain Australian distribution without Australian operational complexity.

We're selective. Our range is curated, not comprehensive. That means being stocked by OptimOZ carries genuine signal for your brand — you're in a category of one, not buried in a sea of undifferentiated products.

What a partnership looks like

We operate as an official stockist or distributor, not a marketplace vendor. Here's what that means in practice.

Local stock & fulfilment

We hold inventory in our Sydney warehouse and despatch same or next business day. Your Australian customers get fast, trackable delivery without international shipping costs or customs risk.

Engaged, loyal audience

15,000+ customers across Australia and New Zealand who actively seek out the products we recommend. An email from OptimOZ introducing your brand reaches people already primed to buy.

Editorial & content support

We write about the products we carry. Your product gets genuine, science-grounded editorial treatment — not generic copy. We also feature brands in our Biohacking Weekly newsletter.

Official AU presence

Being listed as the official Australian retailer protects your brand from grey-market pricing and gives Australian customers a legitimate, reliable source — one that's accountable if anything goes wrong.

90-day guarantee coverage

We stand behind every product we sell. Our satisfaction guarantee extends to your brand — which means customers buy with confidence, and you're associated with a retailer that takes quality seriously.

Digital storefront & SEO

Your products appear alongside leading international brands with full product pages, customer reviews, and search visibility for Australian supplement queries. No need to build AU-specific presence from scratch.

Our selection
criteria.

We don't stock everything. We say no often, and deliberately. The criteria below are non-negotiable — they reflect what our customers expect and what we're willing to put our name behind.

01

Science-backed formulation

Ingredients at clinically relevant doses, supported by peer-reviewed research. We're not interested in proprietary blends that hide underdosed actives, or health claims that rely on testimonials rather than mechanisms.

02

Ingredient transparency

Full disclosure of what's in the product, where it comes from, and how it's processed. Certificate of analysis available on request. No fillers, proprietary blends, or hidden ingredients.

03

Third-party testing

Products should be tested by an accredited, independent laboratory for purity, potency, and safety. NSF Certified for Sport, Informed Sport, or equivalent certifications are welcomed — not required, but they strengthen the case.

04

Genuine market gap

We're most interested in products that address genuine gaps in the Australian market — compounds or categories not currently well served by existing retailers. If your product competes directly with something we already stock, the bar is higher.

05

Ethical sourcing

For animal-derived products, humane treatment of animals is required. For botanicals, traceable and sustainable sourcing. We want to know where ingredients come from and be confident we can tell our customers the same.

Categories we're actively seeking

These are the gaps we're most actively looking to fill — brands in these areas will receive the most serious consideration.

NAD+ precursors

NMN, NR, trigonelline, NMNH. The most-searched longevity category. Brands with clinical data, superior bioavailability, or novel delivery formats.

Senolytics & longevity molecules

Fisetin, urolithin A (non-Mitopure), Ca-AKG, GlyNAC, C15:0. Compounds with genuine ageing research behind them.

Adaptogens & stress support

KSM-66 ashwagandha, saffron, Tongkat Ali, Rhodiola. Premium standardised extracts from brands with traceability.

Metabolic health

Berberine, taurine, GLP-1 companion supplements. Increasingly relevant as metabolic awareness grows in Australia.

Bovine colostrum

The fastest-growing supplement category globally. Grass-fed, first-milking, IgG-standardised, third-party tested.

Advanced nootropics

Alpha-GPC, phosphatidylserine, lion's mane (clinically dosed). Particularly interested in brands not currently stocked in AU.

Not currently seeking: generic multivitamins, undifferentiated protein powders, energy drinks, weight loss products with no mechanism of action, or products primarily positioned around recreational sports performance rather than healthspan. We also won't stock products that make claims we can't substantiate.

How the process works

From first contact to live on the site. We try to keep this straightforward.

1
Send us a pitch email

Email info@optimoz.com.au with your brand details, product information, what makes it different, and why it belongs in the Australian longevity market. Include a link to your website and any relevant research or certifications.

2
We review and respond

We review every submission, though we can't always respond to pitches that aren't a fit. If your product interests us, we'll reply within one to two weeks to request samples and additional information.

3
Product evaluation

We test the product ourselves. We take supplements seriously — we won't list something we haven't evaluated. This stage typically takes two to four weeks.

4
Commercial agreement

If we proceed, we'll discuss terms: pricing, minimum order quantities, exclusivity (if applicable), and logistics. We aim to keep agreements simple and fair on both sides.

5
Launch & editorial

Your product goes live with a dedicated product page, editorial introduction, and feature in our Biohacking Weekly newsletter. We'll work with you on positioning and claims to ensure the launch lands well.

Start the conversation.

Tell us about your brand, what makes it different, and why it belongs in the Australian longevity market. Include a link to your website and any relevant research or certifications.

info@optimoz.com.au

We review all pitches and aim to respond to promising submissions within 1–2 weeks.