Press
Australia's home for
longevity science.
OptimOZ is Australia's leading independent retailer of longevity and performance supplements — operating since 2012 and serving over 15,000 customers across Australia and New Zealand. We're available to provide expert commentary, product access, and background for editorial and broadcast media.
Company overview
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OptimOZ is Australia's leading independent longevity and performance supplement retailer, founded in Sydney in 2013. The company was built to solve a genuine problem: the world's most rigorously researched supplements — used by longevity researchers, physicians, and health optimisers internationally — were difficult or expensive to access in Australia.
Over 12 years, OptimOZ has grown to serve more than 15,000 customers across Australia and New Zealand, with a 4.8-star average rating across 16,000+ verified reviews. The company is the official Australian retailer for brands including Bulletproof®, BiOptimizers, Neurohacker Collective, Cymbiotika, and Oxford Healthspan (Primeadine), and distributes its own VitalityIQ™ supplement line focused on cellular health and NRF2 pathway activation.
OptimOZ is 100% Australian-owned and operated, based in Hillsdale, NSW, with same or next-day despatch from its Sydney warehouse. The company is known for its science-first curation approach — stocking only products with transparent sourcing and evidence-based formulations — and its 90-day satisfaction guarantee.
Expert commentary
OptimOZ representatives are available for background briefings, on-record commentary, and broadcast appearances on the topics below.
Longevity supplements & NAD+ science
The evidence behind NMN, NR, urolithin A, fisetin, and the emerging class of NAD+ precursors — what works, what's overhyped, and what's coming next.
Biohacking & the longevity consumer
Who is optimising their healthspan, what they're taking, and how the Bryan Johnson effect has changed mainstream supplement purchasing behaviour in Australia.
Gut health & the Australian microbiome
Australia leads the world in gut microbiome search volume. Why Australians are disproportionately interested in gut health, and what the evidence shows.
Premium supplement sourcing & quality
How to evaluate supplement quality, what third-party certification means, and why bioavailability — not just ingredients — determines whether a product works.
TikTok & the viral supplement economy
How social media is reshaping which supplements Australians discover and buy — and the gap between viral popularity and clinical evidence.
The Australian supplement market
Category trends, distribution gaps, and why Australians have historically struggled to access the same supplements available in the US and UK — and how that's changing.
Media coverage
OptimOZ and its founder have been featured across Australian broadcast and print media.
Press assets
Contact us to request any of the following. We aim to respond to media asset requests within one business day.
Get in touch.
We respond to all media enquiries within one business day. For urgent requests or same-day commentary, WhatsApp is the fastest route.
We can provide on-record quotes, product samples for review, background briefings, and expert sources. We do not offer paid editorial placement.