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Certified for compatibility with the skin's natural microbiome.
WE'VE BEEN TOO CLEAN
Lathering agents, chemicals, & preservatives in regular shampoos remove important oils and good bacteria from our scalp
MORE IS UNNECESSARY
Washing our hair too much puts oil production into overdrive and the additional exposure to water and chemistry negatively affects the hair and skin.
BALANCE IS HEALTHY
This shampoo is formulated to help keep the ecosystem of the scalp and hair in balance, so your hair needs less and looks better.
SIMPLER ROUTINE• 62% of users are able to wash their hair less often, especially when paired with the AO+ Mist.
HEALTHIER-LOOKING HAIR• Users across all types notice their hair looks shinier, fuller, healthier and feels softer and stronger.
WATER SAVED• The average user is able to save over 55 gallons per month just by cutting down on hair-washing alone.
HOW TO USE ITJUST LIKE ANY SHAMPOO: Use on wet hair, lather up, and rinse. Easy! …and it does lather
LESS THAN 10 INGREDIENTSAqua (water), Sodium Laurylglucosides Hydroxypropylsulfonate (plant-based cleanser), Lauramidopropyl Betaine (plant-based cleanser), Rosa Damascena Flower Water, Sodium Chloride, Squalane (olive oil-derived conditioner), Hydrolyzed Adansonia Digitata (Baobab) Seed Extract (softener)
PRESERVATIVE-FREEWe don't use preservatives in any of our formulas, and we source pure, unpreserved raw ingredients. Why? Because preservatives function to prevent bacterial growth in formulas. On the skin, they have a big impact on the bacterial ecosystem.
SHELF LIFEBecause we don't use preservatives, our products have a shelf life. No refrigeration necessary. Best used by: 6 months after opening.
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