WHY DO I NEED THIS?
WE'VE BEEN TOO CLEAN
Lathering agents, chemicals, & preservatives in regular shampoos remove important oils and good bacteria from our scalp
MORE IS UNNECESSARY
Washing our hair too much puts oil production into overdrive and the additional exposure to water and chemistry negatively affects the hair and skin.
BALANCE IS HEALTHY
This shampoo is formulated to help keep the ecosystem of the scalp and hair in balance, so your hair needs less and looks better.
• 62% of users are able to wash their hair less often, especially when paired with the AO+ Mist.
• 20% are able to cut out conditioner.
• Users across all types notice their hair looks shinier, fuller, healthier and feels softer and stronger.
• The average user is able to save over 55 gallons per month just by cutting down on hair-washing alone.
OUR CRITERIA & PATENT-PENDING PROCESS:
Our mission is to develop products that restore and nurture the skin biome. To do this, we had to develop strict criteria and processes for ingredient selection, formulation, packaging, and manufacturing.
We use AOB as our core measurement for testing biome-friendliness. Here's what that means: AOB are one of the most sensitive microorganisms on our skin. Because of this, we believe by formulating a product that's friendly to AOB means that it will also be friendly to the other delicate microorganisms of the biome as well.
We've developed a patent-pending assay that we use to screen all our ingredients and the final formula to ensure that it's A-OK for AOBs.
WHY WE'RE PRESERVATIVE- FREE:
One of our early findings was that preservatives have a negative affect on AOB. This shouldn't be surprising because preservatives exist for the sole purpose of preventing bacteria and other microorganisms from growing in products. No wonder AOB didn't do well with preservatives, and why you won't find them in our formulas.
In theory, the motivation for including preservatives is a good one, but at the time, we didn't know what potential effect preservatives have on our skin biome. This is a new factor to consider.
This goes beyond our screening process. When sourcing ingredients, we've found many raw materials on their own already come with a preservative. We had to be very careful about our process to make sure we were always starting with unpreserved raw materials.
We develop products that nurture and feed a living ecosystem, without ingredients meant to inhibit or kill. This is why our products all come with an expiration date that's counted in weeks, not years.
PACKAGING & MANUFACTURING:
We had to recreate parts of this process. We manufacture and package our products with strict criteria to ensure that they are 100% pure when they arrive at your door.
Our packaging is selected for maximal protection of the product inside, requiring us to use pharmaceutical grade packaging for products like the AO+ Mist. We include an expiration date on each product so that you know when to discard them.
Learn more about our forumaltion process and products at BiomeFriendly.com
HOW TO USE IT
JUST LIKE ANY SHAMPOO: Use on wet hair, lather up, and rinse. Easy! …and it does lather
CONDITIONER OPTIONAL: 20% users find they can skip conditioner altogether. Those with thicker or curlier hair typically still need it. Find what works for you!
LESS IS MORE: Some users find they can use less shampoo with time or go longer between shampoos, especially when paired with the AO+ Mist.
LESS THAN 10 INGREDIENTS
Aqua (water), Sodium Laurylglucosides Hydroxypropylsulfonate (plant-based cleanser), Lauramidopropyl Betaine (plant-based cleanser), Rosa Damascena Flower Water, Sodium Chloride, Squalane (olive oil-derived conditioner), Hydrolyzed Adansonia Digitata (Baobab) Seed Extract (softener)
All plant-based ingredients. Safe for color-treated hair.
We don't use preservatives in any of our formulas, and we source pure, unpreserved raw ingredients. Why? Because preservatives function to prevent bacterial growth in formulas. On the skin, they have a big impact on the bacterial ecosystem.
Because we don't use preservatives, our products have a shelf life. No refrigeration necessary. Best used by: 6 months after opening.
Every ingredient and formula is screened with a unique process we've developed to ensure it is friendly to the ecosystem of the skin, the skin microbiome.
AOBS ON THE SKIN
The most sensitive bacteria we test with are AOBs (the same bacteria found in the AO+ Mist). AOBs play a keystone role in the skin's ecosystem.
It's not just about skin care, it's about skin health. This is why our research partner, AOBiome, is dedicated to clinical research on AOBs as a treatment for skin disorders.
The shampoo is not temperature sensitive. While refrigeration will give you a cool lather, it will not extend the shelf life, which is 6 months after the first pump of the bottle.
DOES THE SHAMPOO CONTAIN LIVE BACTERIA?
The shampoo does not contain live AOB, but it's specifically formulated to nurture the good bacteria that you get from your AO+ Mist.
I DYE MY HAIR, CAN I USE THE SHAMPOO?
Absolutely! The shampoo is safe for color treated hair.
CAN I STILL USE MY CONDITIONER?
20% of users find that they don't need to use conditioner with the shampoo. However, if you find that you need to use it - no problem! Just keep the conditioner away from the roots and it's all good.
IS THE SHAMPOO SCENTED?
The Shampoo has a very light scent of rosewater (one of the ingredients).
IS THE SHAMPOO OKAY TO USE ON MY KIDS?
The Shampoo and other Mother Dirt products are safe for use on children. Our ingredients are on each of the product pages, please feel free to run them by a pediatrician or doctor if you would like.