We've long believed that bacteria on the skin are harmful. Lathering agents, chemicals, & preservatives in soaps and cleansers remove important oils and good bacteria from our skin.
OUR SKIN IS STRUGGLING
As we've gotten "cleaner", we're having more problems with our skin.
SKIN NEEDS GOOD BACTERIA
Just like our gut needs good bacteria to be healthy, the same is true for our skin.
This cleanser is the first one ever to be formulated to preserve the good bacteria naturally found on the skin.
• Fewer products: Deodorants & moisturizers are the most common products removed from routines. • 60% cut out 2 or more products
• Great for all skin types: Users across all types notice improvements in their skin's appearance. • Healthier-looking skin: Users also notice a difference in the look and feel of their skin
• Shorter showers: 55% of users are able to take shorter showers with fewer products.
OUR CRITERIA & PATENT-PENDING PROCESS: Our mission is to develop products that restore and nurture the skin biome. To do this, we had to develop strict criteria and processes for ingredient selection, formulation, packaging, and manufacturing.
We use AOB as our core measurement for testing biome-friendliness. Here's what that means: AOB are one of the most sensitive microorganisms on our skin. Because of this, we believe by formulating a product that's friendly to AOB means that it will also be friendly to the other delicate microorganisms of the biome as well.
We've developed a patent-pending assay that we use to screen all our ingredients and the final formula to ensure that it's A-OK for AOBs.
WHY WE'RE PRESERVATIVE- FREE: One of our early findings was that preservatives have a negative affect on AOB. This shouldn't be surprising because preservatives exist for the sole purpose of preventing bacteria and other microorganisms from growing in products. No wonder AOB didn't do well with preservatives, and why you won't find them in our formulas.
In theory, the motivation for including preservatives is a good one, but at the time, we didn't know what potential effect preservatives have on our skin biome. This is a new factor to consider.
INGREDIENT SELECTION: This goes beyond our screening process. When sourcing ingredients, we've found many raw materials on their own already come with a preservative. We had to be very careful about our process to make sure we were always starting with unpreserved raw materials.
EXPIRATION DATES: We develop products that nurture and feed a living ecosystem, without ingredients meant to inhibit or kill. This is why our products all come with an expiration date that's counted in weeks, not years.
PACKAGING & MANUFACTURING: We had to recreate parts of this process. We manufacture and package our products with strict criteria to ensure that they are 100% pure when they arrive at your door.
Our packaging is selected for maximal protection of the product inside, requiring us to use pharmaceutical grade packaging for products like the AO+ Mist. We include an expiration date on each product so that you know when to discard them.
LEARN MORE: Learn more about our forumaltion process and products at BiomeFriendly.com
HOW TO USE IT
FACE & BODY: Use like you would any other face cleanser or body wash. Pump into your hands, lather onto wet skin and rinse. MISC. USES: Users also find it works great for removing makeup & as a shaving cream. LESS IS MORE: No need to lather up head to toe. Focus on key areas that actually get sweaty and dirty.
LESS THAN 10 INGREDIENTS
Aqua (Water), Rosa Damascena Flower Water, Lauramidopropyl Betaine (plant-based cleanser), Coco Glucoside (plant-based cleanser), Pyrus Malus (Apple) Fruit Extract, Glycerin (moisture-binding), Hydroxypropylcellulose (thickener), Hydrolyzed Quinoa (moisture-binding)
All plant-based ingredients
We don't use preservatives in any of our formulas, and we source pure, unpreserved raw ingredients. Why? Because preservatives function to prevent bacterial growth in formulas. On the skin, they have a big impact on the bacterial ecosystem.
Because we don't use preservatives, our products have a shelf life. No refrigeration necessary. Best used by: 8 weeks after opening.
Every ingredient and formula is screened with a unique process we've developed to ensure it is friendly to the ecosystem of the skin, the skin microbiome.
AOBS ON THE SKIN
The most sensitive bacteria we test with are AOBs (the same bacteria found in the AO+ Mist). AOBs play a keystone role in the skin's ecosystem.
It's not just about skin care, it's about skin health. This is why our research partner, AOBiome, is dedicated to clinical research on AOBs as a treatment for skin disorders.
DO I NEED TO REFRIGERATE IT? The cleanser is not temperature sensitive. While refrigeration will give you a cool lather, it will not extend the shelf life, which is 8 weeks after the first pump of the bottle.
DOES THE CLEANSER CONTAIN LIVE BACTERIA? The cleanser does not contain live AOB, but it's specifically formulated to nurture the good bacteria that you get from your AO+ Mist, keeping your scalp biome healthy.
CAN I STILL USE MY SHAVING CREAM, AND/OR MOISTURIZER? Yes. We'll never recommend that you abandon products you love. We encourage you to experiment and see what works best for you. As best practice, we recommend applying the Mist as the very last step in your cleansing and skincare routine, after all other products have had a moment to absorb.
Mother Dirt Shampoo and Cleanser were designed specifically to be compatible with the AO+ Mist, and most off-the-shelf products are not considered biome-friendly. Some oils, such as coconut oil, are biome-friendly (as long as they are preservative and added-fragrance free), and will not harm the good bacteria on the skin.
IS THE CLEANSER SCENTED? The Cleanser has a very light scent of rosewater (one of the ingredients).
IS THE CLEANSER OKAY TO USE ON MY KIDS? The Cleanser and Mother Dirt products are safe for use on children. Our ingredients are on each of the product pages, please feel free to run them by a pediatrician or doctor if you would like.